In a nutshell:
This style is really eclectic and is hard to pin down its emergence onto a single influence or cultural change. There are a range of visual influences including gang signs and typography, motorcycle culture and generally a badge / club / gang aesthetic.
The general intent of the design language is a fearless ‘black sheep’ attitude. Something that is out of the ordinary, a group of people that don’t follow the status quo. Using skulls, crossbones, cigarettes and wild cats to further exaggerate this feeling.
A bit more:
Like a lot of visual trends, this seems to be a reactionary movement to the bulldozing corporate Juggernauts and wholehearted family fun brands. This movement is one of defiance and individuality.
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