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Movement_050

Anti Design

30-06-2023

In a nutshell:

Anti-Design defies traditional graphic design norms, discarding established conventions. Its aesthetic is characterised by a loose and unrestricted style, prioritising creativity and impact over structure. Although visually chaotic and busy at first glance, well-executed designs within this space possess a subtle underlying coherence. The apparent chaos maintains a delicate balance and hierarchy, effectively conveying a distinct feeling or message. This movement likely emerged as a response to the prevalent clean-cut and pastel approaches found in many contemporary graphic design practices.

Pietrzyk, Kay Kwon and David Rudnick are some of the artists utilising the technique.

Also see Digital Brutalism

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