millennial pink


In a nutshell:

Millennial Pink is an undefined, muted, shade of pink. “A grapefruit shade of apricotty salmon”. Regardless of its exact colour reference, it’s popularity is unstoppable. From Milan to LA, Tom Dixon to Hotline Bling, Millennial Pink is being poured over just about everything.

Androgynous, confident and ironic, Millennial Pink has even been said to ‘define a generation’. The use of the colour, perhaps, a reflection of societal movements toward gender fluidity.