Movement _031

living coral


In a nutshell:

‘An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.’

PANTONE 16-1546 Living Coral is described (by Pantone) as representing ‘lighthearted activity’ ‘optimism’ and ‘joyful pursuits’. What does this mean and how does it relate to colour movements? Much like many of the themes and features on this website, Pantone’s colours of the year relates somewhat to the current social, technological and human climate. A climate that they describe as longing for ‘authentic and immersive experiences that enable connection and intimacy’. In a world full of clutter and pollution, physical and digital… this is symbolic of a fresh, more pure and optimistic future.

A bit more: 

Oh the controversy! For good or bad, Pantone’s colour of the year always causes and stir and undoubtedly has an impact on the creative climate. Writer for Dezeen online, Michelle Ogundehin refering to 2018’s colour of the year ‘Ultra Violet’ as ‘quite revolting’.

This years choice is about hope and optimism for the future, I don’t think Pantone is suggesting that the colour is the solution, but maybe a seed? It’s a message, an aspiration. When this is met by criticism and defeatism, this only plays into Pantone’s hands and affirms why this theme was chosen in the first place. In times of controversy and argument, surely a message of clarity and connection a step in the right direction?

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