In a nutshell:
Cinemagraphs are an emerging photographic technique using still photography combined with an isolated section of moving imagery. The technique merges mediums to create a captivating and surreal feeling. Its popularity has increased with the capacity of websites to host and display the cumbersome files – a good example of better technology and infrastructure provoking creativity.
A Bit More
The term “Cinemagraph” was coined by U.S. photographers Kevin Burg and Jamie Beck, who used the technique to animate their fashion and news photographs beginning in early 2011. Usually in GIF or video formats due to moving imagery. It’s rise will undoubtedly be utilized by advertising companies, looking for a fresh and unique way to communicate with customers.
Scroll down for 10 beautiful examples of Cinemagraphs.
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