LUX Days July

for Oakley


In a nutshell:

Oakley required a exhibition space designed to showcase their new summer products. The space included a Moto GP simulator and riders ‘changing room’ to merchandise the products in an interesting way. The design in general focused on a futuristic and slick aesthetic, with clever use of light to exaggerate this theme. Careful design and strategy was used to separate product categories and create a fluid customer journey around the space.

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